For decades, Screenplay has specialized in custom screen printing, embroidery, and apparel decoration, producing millions of custom garments for businesses, schools, resorts, brands, and organizations across the country. After years of helping customers create custom apparel, we wanted to create something of our own— something that would stand out in the souvenir industry and offer families an experience, not just another product.
It All Started in Las Vegas
In September 2024, John Sumsion, owner of Screenplay, and his executive assistant, Charli Johnston, traveled to the Las Vegas Resort & Souvenir Show searching for the next great product to bring to market.
Pictured from left to right: Charli Johnston and John Sumsion at the Las Vegas Resort & Souvenir Show, where the journey to create Scribble Tees began in September 2024.
After two full days of walking the trade show floor, one thing became obvious.
Everything started to look the same.
Booth after booth was filled with T-shirts, mugs, magnets, stuffed animals, keychains, and souvenirs. There were plenty of great products—but very few that truly stood out or created an experience customers would remember.
On the flight home to Utah, one question kept coming up:
“What could we create that would be completely different?”
Months of Trial and Error
When they returned home, John and Charli got to work.
Over the next several months, they brainstormed ideas, built prototypes, tested concepts, and scrapped more than a few ideas that simply weren’t good enough.
Like most new products, Scribble Tees wasn’t discovered overnight. It was built through countless conversations, experimentation, and a determination to create something families had never seen before.
Then, in October 2024, inspiration struck in the most unexpected place.
The Spark
That Halloween, Jonie Sumsion, co-owner of Screenplay, volunteered to help with an activity in her son Carter’s elementary school classroom.
Carter’s Halloween classroom activity in October 2024—the unexpected moment that inspired Scribble Tees.
She made Halloween-themed shirts for the students to color using fabric markers.
The reaction was immediate.
The kids absolutely loved them.
They laughed together.
They proudly showed off their artwork.
Every shirt looked completely different.
And every child couldn’t wait to wear the shirt they had created themselves.
Watching the excitement on their faces, everything suddenly clicked.
This wasn’t just another T-shirt.
It was an activity.
A creative experience.
A personalized keepsake.
A memory.
That simple classroom activity became the inspiration for Scribble Tees.
Bringing Scribble Tees to Life
With the idea finally in place, the team spent the next year refining every detail—from artwork and packaging to shirt quality, marker selection, and the customer experience.
Throughout that first year, Charli remained an integral part of the project, helping transform an idea into a product ready for market before returning to school in December 2025. Her creativity, hard work, and dedication during those early days will always be part of the Scribble Tees story.
Then, in September 2025, almost exactly one year after the original trip that inspired it all, we returned to the very same Las Vegas trade show.
Only this time...
We weren’t looking for the next great product.
We were introducing it.
Pictured from left to right: Anders Rosdahl, Sales Director; John Sumsion, Screenplay Owner; and Jonie Sumsion, Screenplay Owner, celebrating the launch of Scribble Tees at the Las Vegas Resort & Souvenir Show in September 2025.
More Than We Ever Imagined
The response exceeded every expectation.
Retailers immediately recognized that Scribble Tees wasn’t just another souvenir—it was an experience families could enjoy together.
That successful launch led us to exhibit at six additional trade shows during our first season, and today we’re preparing for 14 more trade shows across the country as we continue introducing Scribble Tees to resorts, campgrounds, zoos, aquariums, museums, state parks, national parks, and family attractions.
Even more rewarding has been watching our retail partners succeed.
Within the first four months of receiving their initial shipment, 52% of our customers placed reorder requests.
Why?
Because kids absolutely love Scribble Tees.
They’re not just buying another souvenir.
They’re creating something that’s uniquely theirs.
Parents love watching their kids unplug and be creative.
Grandparents love sharing the activity with their grandchildren.
Retailers love carrying a product that truly stands out from everything else on their shelves.
And kids leave with something they’re genuinely proud to wear...
Because they made it themselves.
More Than a Souvenir
At Scribble Tees, we believe the best souvenirs aren’t the ones that end up sitting on a shelf.
They’re the ones that become part of the adventure itself.
Whether you’re visiting a beach, exploring a national park, spending the day at the zoo, staying at a resort, or making memories on a family vacation, every Scribble Tee becomes more than just a shirt.
It becomes a family activity.
A one-of-a-kind keepsake.
A conversation starter.
A memory.
Years from now, your kids probably won’t remember which gift shop you stopped in.
But they’ll remember sitting around the table together, laughing, coloring a shirt with the people they love.
Those are the memories that last.
Color the Adventure. Wear the Memory.
Today, Scribble Tees is proudly designed, printed, and assembled in Utah by the same Screenplay team that helped inspire its creation. Every order reminds us why we started—to help families create memories they can wear.
If you’re looking for a product that stands out, delights families, and keeps customers coming back, we’d love the opportunity to partner with you!